CENTERSTAGE
CHICAGO
by Janet Arvia
Move
over Starbucks, there's a new coffee house in town. Actually, it's rather old.
Since 1862, Julius Meinl has been selling coffee in Vienna. And now Europe's premiere
coffee roaster has opened its first and only American establishment - here in
Chicago!
Personal
pastry recipes, daily-imported beans, and customized furniture have all been brought
in from Vienna to transform the U.S. shop into an Austrian haven. Only the central
European logo depicting a dark coffee boy was revised with a gold face to accommodate
politically correct Chicagoans. Still, the historical pictures and soft classical
music echo old world elegance, as do the menu selections.
For
only a few dollars, patrons may indulge in a delicious and generous cup of coffee,
served in attractive dishware, with a chocolate! Among the tempting options are
Melange (espresso with equal parts of steamed and foamed milk) and Eiskaffee (two
scoops of ice cream topped with espresso and whipped cream). A dozen premium leaf
teas are also available.
Recommended
Viennese specialties include Meinl's Millennium torte, a flourless chocolate cake
made from an old family recipe. Slices of apple and farmer's cheese strudels are
served at room temperature.
With
desirable dishes and merchandising souvenirs, it's no surprise Julius Meinl attracts
many visitors. Mind you, the 70-seat eatery never seems crowded. Roomy booths
and high ceilings contribute to the relaxing atmosphere, as an efficient staff
readily administers to both sit-down and to-go customers.
Julius
Meinl has been offering smooth, medium-roasted brews for more than 140 years,
yet it only took one week of Chicago success to raise its prices. Obviously the
company knows how to win over a neighborhood and run a business. Unlike its less
fortunate Southport predecessors (Viennese Kaffee Haus and the Mozart Cafe) coffee
lovers can bet their double mocha Frappuccino, Julius Meinl is here to stay.